2016 Centraide campaign kicks off

Posted on Thursday, October 13, 2016

Umbrella-March-webThe sunshine didn’t stop thousands of Montrealers from breaking out the umbrellas on Thursday, September 29, for the joyously noisy kickoff to the city’s annual Centraide campaign – and McGillians had the biggest, and loudest, showing in recent memory.

The 2016 McGill Centraide Campaign co-chairs, Ollivier Dyens, Deputy Provost (Student Life and Learning) and Dilson Rassier, Dean of the Faculty of Education, led the McGill contingent of the March of the 1,000 Umbrellas through downtown streets. This year, Dyens and Rassier are joined by four student leader co-chairs: Victor Frankel (Post-Graduate Students’ Society), Ben Ger (Students’ Society of McGill University), Nihal Mandanna (Macdonald Campus Students’ Society) and Sean Murphy (McGill Association of Continuing Education Students).

This year’s campaign has two goals. One is to raise $500,000 for Centraide, which supports more than 350 agencies in and around Montreal dedicated to providing services to low-income, socially marginalized and vulnerable populations. Last year’s citywide campaign raised $54.3 million, which is being used for everything from promoting self-reliance and empowerment among children and youth, to providing seniors with healthy food, to helping people secure stable housing. An estimated one in seven people in Montreal receive assistance from a Centraide-supported agency.

The McGill campaign’s other goal is to increase the participation rate among the University community. Although McGill raises more money than any other postsecondary institution in Montreal – and last year’s campaign dramatically exceeded its target amount – our participation rate is comparatively low when compared with peer institutions. Even the smallest amount makes a difference; a message will be going out to the community next week about how to register for an automatic payroll contribution.

Keep watching The Reporter for news about the many Centraide fundraising events that will be held in the weeks ahead.

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