Medicine goes viral

Posted on Thursday, April 25, 2013

A lively lip-dub video featuring some of McGill’s leading cancer researchers has captured a prestigious journalism prize sponsored by the Washington, D.C.-based Foundation for Biomedical Research.

The video, an energetic five-minute romp highlighting the Morris and Rosalind Goodman Cancer Centre that was first posted in September 2011, garnered the Best Viral Video prize for Annette Novak, the Centre’s Communication and Events Officer, and the driving force behind the project.

The 12th annual Michael DeBakey Journalism Awards, will be presented in Washington on May 14.

“This is fantastic,” Novak said. “I am happy about the video. It has given us some tremendous, tremendous exposure.”

Nearly 500,000 hits have been recorded on You Tube and the well-known researchers who starred in the production are routinely reminded of their dancing and dubbing wherever they go.

Choreographed by cancer survivor Adonna Greaves, the video showcases students and researchers who work in the cancer centre, located in the Bellini Life Sciences Building.

Watch the video here:



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