Ad Rates

Black and White (per advertisement)
One issue Two issues
1 page $1,650 $1,475
2/3 page $1,425 $1,275
1/2 page $1,025 $975
1/3 page $875 $795
1/6 page $395 $355
Business card $200 N/A
Two colours (per advertisement)
One issue Two issues
1 page $1,775 $1,725
2/3 page $1,500 $1,415
1/2 page $1,150 $1,025
1/3 page $985 $925
1/6 page $425 $375
Four colours (per advertisement)
One issue Two issues
1 page $2,000 $1,850
2/3 page $1,775 $1,725
1/2 page $1,275 $1,225
1/3 page $1,000 $925
1/6 page $500 $435
Covers (four colours) (per advertisement)
One issue Two issues
Inside front $2,275 $2,175
Inside back $2,250 $2,150
Outside back $2,500 $2,400

Note: All prices subject to a 15% increase if advertising agent fees are applicable.

General information

Trim size: 50.5 picas (8 3/8″) x 65.5 picas (10 7/8″)
Live area: 42 picas (7″) x 57 picas (9 1/2″)
Line screen: 150 lines per inch
Column width: 15 picas (2 1/2″) 2 col. page
13.5 picas (2 1/4″) 3 col. page

Mechanical data

Description Width Height
Full page 42 picas (7″) 57.5 picas (9 1/2″)
Full page bleed 52 picas (8 5/8″) 67 picas (11 1/8″)
2/3 Vertical 28 picas (4 5/8″) 55 picas (9 1/8″)
2/3 Horizontal 42 picas (7″) 37 picas (6 1/8″)
1/3 Vertical 13.5 picas (2 1/4″) 55 picas (9 1/8″)
1/3 Horizontal 42 picas (7″) 17 picas (2 13/16″)
1/3 Square 28 picas (4 5/8″) 27 picas (4 1/2″)
1/2 Horizontal 42 picas (7″) 27 picas (4 1/2″)
1/6 Vertical 13.5 picas (2 1/4″) 27 picas (4 1/2″)
1/6 Horizontal 28 picas (4 5/8″) 13 picas (2 1/8″)

Mechanical Requirements

Ads can be supplied on final negative films with standard central cross marks on 4 sides of the page along with a colour proof (matchprint or colourkey) made from the films supplied.

If the ad is built in Quark Xpress it can also be supplied on a cd. This should include appropriate trapping, fonts, photos, logos (eps/tiffs, etc.) and all colour edited in CMYK. In this case the ad can be placed directly into the McGill News document without any film required. A pdf can be sent for proofing.

If an ad is created and saved for MacIntosh, then scans will be output by McGill News’ printer and charged to the client. In this case the ad can be built in Quark Xpress, Illustrator or FreeHand.

Copy Requirements

Rates are based on camera-ready material provided by the client. Additional charges will be made for all layout and composition work.

Process: Heat-set Web Offset.
Halftone screen: B/W 120, 4 colour 133.

For colour: Colour-corrected screened negatives emulsion down right reading plus proofs with colour bars.

Production Schedule

Publication date Reservation date Material deadline Circulation
Spring/Summer
June 1
February 15 March 10 73,500
Fall/Winter
December 1
August 15 September 10 73,500

For more information, contact:
Christina Barile
Phone: 514-398-6043
DAR Communications
Les Cours Mont-Royal, Suite 924
Montreal, QC H3G 3L8

Technical specifications for advertising

Specifications for the delivery of a digitalized ad:

  1. The job must be done on a PC (IBM compatible) or be PC compatible.
  2. The acceptable software is:
    • QuarkXPress and PageMaker (for page layout)
    • Illustrator
    • Photoshop
    • FreeHand
  3. All the ads must have been created to their actual size as well as the “set up document” of the page layout software.
  4. The imports (EPS, TIFF) should be found within the same file as well as the document to be printed.
  5. All fonts (screen and Postscript) should also be found within the same file as the document to be printed.
  6. Provide us with final laser prints which correspond to the actual size of the document.
  7. Remit on:
    • CD ROM
    • SQ 44, 88, 200
    • Optic 3.5″: 128MB/256MB
    • Optic 5 1/2″: 600MB
    • Jaz: 1GB or 2GB
    • Zip: 100MB
  8. Colours must be edited on CMYK.
  9. Conserve the preferred typographic standards in QuarkXPress.
  10. All the pictures must be saved in EPS, encoding DCS (5 files) unless they are in “Illustrator” or “FreeHand.”
  11. The ad should be final without correction and a dye sublimation colour proof (Rainbow) or MatchPrint “Cromalin” should be supplied.

For further information do not hesitate to contact your representative at Imprimerie Interweb at 514-655-2801.