Tweeting the new iPhone, probably using an old iPhone

Thursday, October 4th, 2012

How many tweets-per-minute (TPMs) did the announcement of the new iPhone cause?

Derek Ruths, assistant professor in McGill’s School of Computer Science, knows. Ruths and his research team analysed the flood of Twitter activity surrounding last month’s hoo-hah, and distilled all that data into this cool infographic.

“We were surprised by the sheer volume of tweets,” write the researchers, “the iPhone announcement garnered almost as many tweets as the 2012 Republican National Convention got in three days. On top of this, major non-English-speaking countries (Brazil, Spain, and Mexico) stood out as having generated a significant portion of the total event-specific tweets, making the response to this truly international.”

You can read more about the project on Ruths’ blog.


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